There’s a wonderful book called ‘A Smile in the Mind: Witty Thinking in Graphic Design‘ by Alan Fletcher, who was a legend in the design field.
His book has a plethora of clever ideas, questions and drawings, which really do make you smile and are all the more memorable for it.
What if you could embrace the theme of his book and make your customers smile when they think of you? Updating your marketing material with a fresh image can be a very successful way of capturing your audiences attention.
Could you re-brand your logo with a witty new motif that tells your customers exactly who you are and what you do? Alter the design of your business card to get across your personality better? Make use of under-used seasonal holidays such as St Valentines Day or Halloween and change your website header with a whimsical illustration? Or look at your written marketing material and consider changing the tone of your blog to inject a little humour or a more conversational tone.
If any of the ideas above appeal to you or you have any of your own I would be happy to help you fulfil them http://www.theusualstudio.co.uk/contact.htm
Filed under: Marketing, humour, inspiration
