With more and more of our communication moving into the digital relm its vitally important that the way communicate offline makes the right impression as well.
If you have taken the time to have a dynamic, user friendly website built for you, have you spent enough time considering your business cards?
Business cards may be small, but they have a big role to fulfill when it comes to marketing. They are often the first item you will give a potential client or customer which represent you and your company image.
Take an objective look at your current business card. Would you be impressed if you received one of these from someone else? Is it memorable? Would you keep it or throw it away? What’s the paper like? Has it been printed professionally or created on a home computer and printer?
Different aspects like the feel of the paper (matt, silk or gloss), its thickness, special print effects like areas of varnish or rounded corners, perhaps an unusual size or cut-out area. All of these little touches help to lift the best business card designs from the ordinary. Consider the impact colour has on the recipient. Most people have white business cards, but why conform to the norm? Try something different.
Next time you are looking to get some new business cards created, spend a little time and money considering how you can make your business cards memorable for all the right reasons!
Important things to consider:
• Image – clear design, portrait or landscape?
• Fonts – clear legible typeface which suits you company image
• Colour – bold signature colours, or special effects like neon or metallic inks
• Paper – matt, silk or gloss. Go for heavy weight 300gsm paper minimum
• Finish – have you thought about using Spot UV (high gloss varnish area)
• Wow Factor – is it a memorable design?
• Multi purpose – could your business card double as a leaflet?
Hope these tips are helpful! If there is any aspect of marketing or design you are interested to learn more about, leave a comment and I will write a blog post about it.
Filed under: General, Marketing, Business Cards, design, Marketing, Tips
Some great tips here, thanks.
Thanks!